Introducing boAt Rockerz 255 ANC featuring Mimi

Mimi partner and India’s No.1 audio wearables brand, boAt lifestyle, today announced the launch of the new Rockerz 255 ANC wireless neckband. Features include Adaptive EQ Powered by Mimi, 100H Playback, ASAP™ Charge, BEAST™️ Mode, Active Noise Cancellation and Spatial Audio.

boAt Rockerz 255 ANC
Image source: boAt Lifestyle

boAt Rockerz 255 ANC Features

These are not your average neckbands – they showcase a fusion of cutting-edge technology and sleek design, developed to elevate your audio experience. Features include: 

  • Adaptive EQ Powered by Mimi – sound tuned to you 
  • boAt Spatial Audio – step into a world of 3D immersive sound
  • 32 dB of Active Noise Cancellation (ANC) – seek harmony amidst the chaos 
  • Bluetooth 5.0 connectivity – seamlessly pair your earphones with your favorite devices
  • boAt’s signature sound – pulsating sound and robust bass 
  • Google Fast Pair – quick and easy pairing with Android devices
  • ENx™ Tech powered by AI – Your mic drop for crystal-clear convos
boAt Rockerz 255 ANC Features
Image source: boAt Lifestyle

Adaptive EQ Powered by Mimi

What also sets these wireless neckbands apart is the integration of Mimi Sound Personalization technology. boAt Adaptive EQ Powered by Mimi allows for a truly personalized audio experience tuned to you. After taking a short hearing test, you can create your unique hearing profile. Mimi’s technology will then adapt the  audio signal in real-time to ensure that you hear every note, beat, and lyric of all your favorite songs. Say goodbye to ‘one-sound-fits-all’ and hello to audio that is perfectly optimized for you.

boAt Rockerz 255 ANC_Adaptive EQ Powered by Mimi
Image source: boAt Lifestyle

Experience Mimi with boAt

With Mimi, the boAt Rockerz 255 ANC becomes your personal audio companion, delivering a tailor-made listening experience that is as unique as you are. The wireless neckbands are offered in shades of Raven Black, Marine Blue, and Magenta Pop, and are available for purchase at

To see the full range of Mimi-enabled boAt headphones visit our partner products page.