Shaping the future of sound: intelligent, adaptive, and truly personal.

“A standout in personal audio, Creative’s Aurvana Ace Mimi earbuds successfully make CD-quality sound accessible without breaking the bank. The addition of Mimi sound personalization is what really makes the most exciting buds you’ll use this year.”

“Nothing, feature one of the best – dare I say the only truly good – sound personalization mode in earbuds I’ve ever tested…What the Nothing Ear has taught me about my hearing has actually changed the way I value different music – and the earbuds I use.”

“My personalised profile filled out the midsection of the presentation, bringing greater width to the soundstage and pulling subtler notes closer to the foreground.”

“The Mimi Sound Personalization trumped everything. Making both music and video sound much better than it did out of the box (and these did sound pretty good out of the box as well). I was impressed with the performance of this feature and now wish I had it in every pair of headphones I listened to. Or at least the option to use it if I wanted to.”

“The sound personalization is a great extra as well… They already sounded excellent, but they sound even better after the sound adjustment.”

“In my case, I did notice a slight difference with a more balanced sound with it enabled. Even better, the profile is saved on the headset so you don’t need to reconfigure it if you move to a different device.”

"After using this feature, I felt like the music did change a slight bit but not in the sense of loudness, it felt like it opened up a bit more - everything from deep baselines to crisp vocals felt a bit more textured and balanced.”

“But it's the Enhanced Sound Perception that's truly impressive. It's a pretty impressive feature, and one that can hopefully prevent users from cranking their headsets far too loud - as a tinnitus sufferer, this is hugely valuable.”

“Once done, you will instantly feel the difference in sound. It’s like getting your first premium buds; you will start hearing sounds you haven’t noticed before, turning old songs into new experiences.”

“Brought tears to my eyes.. I was born with hearing loss. After using the apps hearing test to customize the sound.. For the first time in my life I could enjoy music.... It's literally one of the most amazing things that has ever happened to me in my life. I couldn't ever afford hearing aids. Seriously from the bottom of my heart, no joke please feel good about what you're doing.”