At CES 2025, the world’s leading technology trade show, boAt has unveiled their new flagship Nirvana X TWS earbuds, featuring Mimi Sound Personalization technology.
Designed and manufactured in India, the Nirvana X TWS earbuds showcase cutting-edge innovation with Knowles Balanced Armature drivers and Mimi’s Sound Personalization technology, emphasizing boAt’s commitment to delivering health-focused, high-performance audio solutions.
In addition to unveiling the Nirvana X TWS, boAt is set to preview an exciting lineup of upcoming products for the 2026 fiscal year, including the Nirvana Crystl, Nirvana Zenith Pro, and Nirvana Ivy Pro.
Spotlight on the newly launched Nirvana Ivy
boAt will also highlight its recently launched boAt Nirvana Ivy earbuds at CES 2025. Released in September 2024, the Nirvana Ivy earbuds are equipped with Adaptive EQ powered by Mimi and boast dual 11mm drivers, active noise cancellation (ANC), and an IPX5-rated build. With up to 50 hours of playback on a single charge, these earbuds offer impressive durability and performance at a competitive price point of ₹2,999.
Pioneering technology partnerships
CES 2025 will also serve as a platform for boAt to showcase their strategic partnerships and technological advancements. Key innovations on display include:
- Ceva RealSpace and Dolby Atmos for immersive 3D audio experiences.
- LDAC technology for high-resolution wireless audio streaming.
- Hi-Res Audio certification from the Japan Audio Society.
- Advanced Balanced Armature drivers by Knowles.
- Personalized audio with Mimi Sound Personalization.
boAt's vision for innovation and hearing wellbeing
In a statement, Sameer Mehta, co-founder and CEO of boAt said:
“We are excited to showcase boAt at CES 2025 as a testament to the power of Indian innovation meeting global standards. Our products represent a seamless blend of cutting-edge technology, user-centric design, and a commitment to local engineering. We believe that our ‘Made in India’ ethos resonates with consumers worldwide, and we continue to push boundaries to create audio solutions that prioritize both quality and well-being.”
Experience Mimi with boAt at CES 2025
- Book a meeting: mimi.io/mimi-at-ces-2025
- Suite: Suite 3-131, The Venetian Resort, Las Vegas NV
Together, boAt and Mimi are redefining how users experience sound, blending cutting-edge innovation with health-conscious design. As we move into 2025 and beyond, personalized sound isn’t just the future – it’s here!
