Mimi releases two world premiers with LOEWE and beyerdynamic at IFA 2018

Berlin, 31.08.2018 – Today, Mimi Hearing Technologies, world leader in sound personalization and digital hearing tests, announces its partnership with Germany’s home entertainment pioneer LOEWE, and extends its partnership with premium audio leader Beyerdynamic. Released at this year’s IFA Berlin, one of the world’s leading trade shows for consumer electronics, Mimi Defined™ will bring personalized audio for the first time to television and active noise cancelling headphones. The company’s software solution, tests, profiles, and optimizes for individual hearing differences to deliver personalized sound in audio devices.


Global premier: Loewe and Mimi Defined™ bring personalised sound to television.

With Mimi Defined™, television now becomes a unique and personalized sound experience – for the entire family. The advanced technology in Mimi Defined™ adapts to fit individuals’ unique hearing ability to bring the full variety and complex detail of sound to every listener. Viewers can now experience every nuance of audio and the sound feels clearer and warmer at lower volumes. This way, everyone can enjoy television. Every viewer can set up his or her unique profile, improving sound for everyone – across generations.


Dr. Henrik Matthies, Managing Director of Mimi Hearing Technologies: “Loewe is synonymous with perfection and enjoyment in entertainment. We are very pleased to be able to bring our personalised sound experience into people’s living rooms with Loewe to enjoy TV together with the best-possible combination of imagery and sound.”

This world news can be experienced live for the first time at the IFA 2018 at the LOEWE booth in hall 24 booth 101.


MOSAYC by beyerdynamic with Mimi Defined™ – active noise cancelling and sound personalization finally combined.

Individual sound, absolute tranquility. The new beyerdynamic headphones Blue BYRD ANC and LAGOON ANC revolutionize the wireless music experience through the unique combination of the latest active noise cancelling and with sound personalization using Mimi Defined™. Mimi Defined™ powers sound personalization in beyerdynamic’s MOSAYC products by testing users’ hearing and adapting sound output to their unique profile. Users can test their hearing, control sound personalization, and shape their experience using the MIY (Make It Yours) smartphone app. With beyerdynamic’s high-quality design and the combination of ANC and MOSAYC, the growing product-line of headphones creates a completely new, individually-adapted sound experience with unprecedented detail.


Both headphones will be presented at the IFA 2018 at the beyerdynamic booth in hall 1.2 booth 213. They will be available from the fourth quarter of 2018 in the online shop at www.beyerdynamic.de and in specialist shops. The recommended retail price for the LAGOON ANC is 399.00 Euro (incl. VAT). The recommended retail price for the Blue BYRD ANC is 249.00 Euro (incl. VAT).