The inventors of the TV introduce the first TV with Sound Personalization

In 2018 Loewe introduced the world’s first television with Sound Personalization. The combination of the leading Loewe hardware and Mimi Sound Personalization feature creates the ultimate unique listening experience.

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How it works

The intelligent Mimi Defined ™ / Mimi Sound Personalization technology adjust the audio to suit your unique hearing ability. Sound and tone are analyzed in real time and the sound of the television is matched to your personal hearing profile.

“Loewe stands for perfection and high enjoyment. We are very pleased to be able to bring our personalized sound experience into people’s living rooms thanks to this partnership.”


Dr. Henrik Matthies

Former Managing Director, Mimi

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