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Personal sound redefined

Founded in Singapore in 1981, Creative is one of the world leaders in digital entertainment products. The company has manufactured over 10 million products and delivers to 65 countries around the world.

Mimi x Creative

Together, Creative and Mim launched the Aurvana Ace Mimi in January 2025. These earbuds were a groundbreaking addition to Creative’s acclaimed Aurvana series and are designed to give you not just great sound, but your sound - perfectly tuned to your hearing.

Visit Creative Website
Mimi logo and Creative logo
2025
First Mimi x boAt product launch
5
Best of CES awards
1
st
Earbuds with Mimi PTT test

Mimi-enabled Creative earbuds

Aurvana Ace Mimi

Creative

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Creative App

Users can take a quick listening test with the Sound Personalization module in the Creative App and create their own unique sound profile.With an intuitive interface and real-time audio adjustments, it puts enhanced and personalized sound control right at your fingertips.

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User and Media Reviews

"And the result makes a huge difference. I have already tested numerous in-ear headphones, but I have never been able to achieve such good results with a personalized sound as in the case of the Creative Aurvana Ace Mimi.”

Basic Tutorials

"After taking a quick hearing test, the earbuds create a unique listening profile ideal for your ears. This could help you hear parts of music that you didn’t even realize you were missing out on if you have mild to moderate hearing loss."

Sound Guys
Young woman wearing Creative Aurvana Ace Mimi Earbuds in front of a blue background

“A standout in personal audio, Creative’s Aurvana Ace Mimi earbuds successfully make CD-quality sound accessible without breaking the bank. The addition of Mimi sound personalization is what really makes the most exciting buds you’ll use this year.”

Rolling Stone

“The Mimi Sound Personalization trumped everything. Making both music and video sound much better than it did out of the box (and these did sound pretty good out of the box as well). I was impressed with the performance of this feature and now wish I had it in every pair of headphones I listened to. Or at least the option to use it if I wanted to.”

Poc Network

"Mimi Magic Makes Music Mesmerizing! All you need to do is take a simple hearing test, and you’re given the best possible sound these things are capable of."

Cilisos Media
Man wearing Creative Aurvana Ace Mimi TWS earbuds in front of a dark background

"After using this feature, I felt like the music did change a slight bit but not in the sense of loudness, it felt like it opened up a bit more - everything from deep baselines to crisp vocals felt a bit more textured and balanced.”

A2K
Creative Aurvana Ace Mimi

“If you’re unsure about the efficacy, simply tap the “Hear the difference” button to compare it with no tuning and hear it for yourself. For me, the difference was audible in just about every respect. Not only does audio come through with more verve, it also sounds more detailed at all volumes, which is good for your ear health when you keep it a moderate level.”

Ted Kritsonis, Android Central
"This collaboration with Mimi Hearing Technologies allows us to bring personalized audio to a wider audience. What we’ve done with the Aurvana Ace Mimi is to ensure that everyone can experience sound in a way that’s perfect for them. It’s about more than just hearing better; it’s about making every listening moment more enjoyable.”
Song Siow Hui, CEO of Creative.

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