Mimi and Nothing are putting sound at the centre of the user experience with the launch of the brand new Ear (2) TWS earbuds featuring Mimi Sound Personalization.
Nothing is a London-based consumer electronics company on a mission to remove barriers between people and technology. To do this, the audio specialists craft intuitive, flawlessly connected products that improve the lives of their users without getting in the way. The company aims to create products driven by pure artistry, passion and trust.
“Better sound. Better clarity. Just better.”
Nothing and Mimi share the belief that accessible and beautifully crafted technology shouldn’t be complicated. In following this belief, the new partnership between Mimi and Nothing enables the combination of immersive Sound Personalization and high-end earbuds.
Here’s how the enhanced Mimi sound experience works:
- Audio test: Nothing customers take a short hearing test within the Nothing X app to create a unique sound profile. This takes into account individual audio sensitivities shaped by genetics, age, lifestyle and environmental factors.
- Custom-tuned headphones: Customers experience enhanced audio adapted to their unique hearing ability. Mimi restores missing details, music is richer, and you can hear every word without needing to turn the volume up.
Ear (2) are available to purchase on nothing.tech from 22 March 2023.