We never miss the boAt - Mimi partners with India’s largest wearable brand
boAt was founded in 2016 by Aman Gupta and Sameer Mehta, with the goal to provide people with fashionable tech that can be a part of their daily lifestyle. The company now focuses on products including wireless speakers, earbuds, smartwatches, headsets, and earphones.
Mimi x boAt
boAt first introduced Mimi’s Sound Personalization technology to its devices in 2023 with the launch of the Nirvana 525ANC. Building on the success of this initial collaboration, the partnership has since expanded to include a range of neckbands and true wireless (TWS) earbuds, all featuring Adaptive EQ powered by Mimi Sound Personalization, offering users a more tailored and immersive listening experience.

Mimi-enabled boAt headphones, earbuds and gaming headsets
“The new partnership with boAt gives Mimi the great opportunity to inspire the next generation of audio consumers. We are excited to offer Mimi’s Sound Personalization technology within boAt’s products, and offer innovative and customized sound for boAt’s customers.”
boAt Hearables App
Redefine your audio experience with the boAt Hearables App - take a short Mimi hearing test to create your unique sound profile, taking into account individual audio sensitivities shaped by genetics, age, lifestyle and environmental factors. An optimized listening experience is then created, with audio tuned to your hearing ability, with more detailed sound for games, music or media.

User and Media Reviews
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"Enjoy personalized sound perfection with Adaptive EQ, tailored through the Hearables App to suit your unique auditory sensitivities."
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"With an in-ear design and 10mm drivers, these earbuds promise a rich listening experience. But the real standout feature is boAt’s Signature Sound technology with Adaptive EQ modes, providing an immersive audio journey."
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"The Zenith Pro steps up the game for audiophiles and takes personalisation to the next level. It comes with Adaptive EQ by Mimi, which automatically tailors the sound based on your unique hearing profile. So whether you’re into podcasts, classical music, or bass-heavy EDM, it adjusts the audio to give you a more tuned and personalised experience."

"One of the standout features of the Airdopes Flex 454 ANC is its compatibility with the boAt Hearables App. This app unlocks a world of customization and control, allowing you to fine-tune your audio settings, update firmware, and personalize your listening experience."
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"Another cool feature? boAt’s Adaptive EQ by Mimi, which personalizes the audio based on your hearing profile. It’s a simple way to get a better listening experience, whether you're watching movies or tuning into podcasts."
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"Another standout is Adaptive EQ powered by Mimi...For many users, this improves clarity, especially in the mid and high frequencies. It is a rare feature to find in this price segment, and it genuinely helps improve the listening experience."
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"There is an Adaptive EQ. So if you complete the process of this EQ then it will provide the best sound according to your ears. I liked it very much..."
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"Personalised audio powered by Mimi and Google Fast Pair support are the other key highlights."
Discover Mimi Partners
Explore the complete list of industry-leading partners enhancing their devices with our hearing intelligence technology.